Karen Skeens

Cyber Visionary and Website Guru with many years of marketing & advertising industry experience selling, marketing, writing and designing.

Something to Wag About

Welcome Samantha (aka Sammie), Ad Ventures’ new company “welcome waggin’” and self-appointed Top Dog! Sammie shares her co-welcome waggin’ position with the veteran Taco (aka “Underdog”). Sammie holds a special place in Ad Ventures’ employee hearts and occasionally in laps of clients. “If you come visit Ad Ventures, expect a lot of tail wagging and …

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Ad Ventures announces a remodeled website for the Master Builder’s Association’s annual Remodeled Homes Tour. Take a visual tour online, then do the homes tour October 16 & 17, 2010, in the greater Seattle area.View the Remodeled Homes Tour website >

On the Move Up: Kiel Mortgage and Two of its Leaders

Two years ago, after launch of Kiel Mortgage’s new branding and state-of-the art website, Ad Ventures pegged Kiel Mortgage a northwest business “Going Places.” Kiel did go places, outrunning the “bad economy” and making record sales through a sophisticated online application system. Still on the move, the mortgage company’s new shareholders recently named Brent C. Abrams to …

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Strategy Behind the Ad Campaign

From conceptualization to planning media to delivering the call to actionWith the gigantic movement of ears and eyes to the internet, its formidable presence commands reconsideration of planning traditional media campaign mixes in print, radio, TV and outdoor. A well-strategized website should play a key role in every advertising campaign regardless of selected advertising mediums. …

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Marketing Strategy and Websites

What exactly is “Marketing Strategy” To some, it means putting together a marketing plan where to focus your resources for the best return in results. To Wikipedia, “Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A …

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Social Media & Social Networking

Social networking has been around forever. And today it’s bigger than ever. Social Networking has arrived at a new level from connecting in person to connecting online through a variety of key social media resources. Simply put, every active business or organization should evaluate social media for social networking now. There are pro’s and con’s …

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King County Emergency Preparedness Website Gets a Flood of Positive Reviews

Three big screens showcase the new “3Way3Day” King County Disaster Preparedness website during a roll-out presentation, demonstrated by Karen Skeens, Creative Director of Ad Ventures. The audience included emergency disaster preparedness committee members from American Red Cross, Puget Sound Energy, Washington State Emergency Management, City of Seattle and several other King County cities. The website …

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