B2B marketers must shift their mindset to ensure that originally produced content aligns with both customer needs and company goals and objectives Article adapted from Association of National Advertisers The theory that compelling content alone is enough for B2B marketers to achieve their business objectives is evaporating fast. According to research conducted by the content …
Building a Better Mousetrap for B2B Content Marketing Read More »
Article adapted from Association of National Advertisers (ANA) LinkedIn’s rapidly growing number of online tools is helping B2B marketers make valuable connections With its combination of breadth and ease of targeting, high level of member engagement, and extensive database to aid lead-generation efforts, LinkedIn has become the go-to platform for marketers ranging from long-established B2B …
With data and analytics, it’s easier than ever for retailers to identify and target their high-value shoppers and build highly personalized recommendations.
Retailers seeking to enhance personalization of their customers’ experience should take note of the potential impact of Apple’s recently unveiled pro-privacy enhancements for its Safari web browser. The need for high motivation and transparency of opt-in for customer loyalty programs has never been more critical for retailers. At its annual developer event, Apple announced an …
Merchants using the Customer Loyalty Accelerator (CLA) app on the Clover POS now have a groundbreaking new package of benefits that will automatically ensure easy program implementation and an immediate, undeniable program ROI. “Customer Loyalty Accelerator’s newly launched 7-Point BOOSTER package demonstrates a deep commitment to our clients’ success by igniting greater revenue growth through …
Long Painting, the 13th largest painting commercial company in the U.S., went big with a beautiful new, state-of-the-art responsive 50+ page website, launched this month by Ad Ventures Design & Marketing. The site is designed to prominently showcase big portfolio photos of impressive work done for Husky Stadium, The Golden Gate Bridge, and Swedish Hospital. …
My ears are still thundering from last week’s Seahawks VICTORY crowd! It was a week ago today that I woke up in anticipation of Seahawks Day in Seattle. I donned my many layers of clothing to keep warm (complete with my #12 fan jersey, of course) and headed out to greet the sunshine. I met …
Remember those “mini vertical scrollbars” that were big in websites many years ago, but faded away as an outdated design trend? They are back and back big because their important role in function won over design. And with today’s technologies, good developers can easily customize vertical scrollbars to look great on your site. Inline vertical …
THEY’RE BAAACKKK! Inline Mini CSS Scrollbars for Maximum Maneuvering Functionality Read More »
The website that Ad Ventures Design & Marketing designed for the Master Builders Association (MBA) of King & Snohomish Counties has won the Association Excellence Award in the Communications category for best website.MasterBuildersInfo.com was recognized with this award in April 2013 by the Executive Officers Council (EOC) of the National Association of Home Builders (NAHB). …
Built Green has a new online identity! See their website just launched last week at http://www.builtgreen.net/. Ad Ventures worked with Aaron Adelstein, Director of Built Green, to create the new identity and website design that educates Washington new home buyers that “we can turn our neighborhoods from grey to green one house at a time.” Roughly …
Built Green is working Washington’s neighborhoods with a new online identity Read More »
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