Two years ago, after launch of Kiel Mortgage’s new branding and state-of-the art website, Ad Ventures pegged Kiel Mortgage a northwest business “Going Places.” Kiel did go places, outrunning the “bad economy” and making record sales through a sophisticated online application system. Still on the move, the mortgage company’s new shareholders recently named Brent C. Abrams to Chief Executive Officer and Michaela Eulberg to Chief Operations Officer. Michaela and Brent are two key people from Kiel who worked with Ad Ventures developing their successful online marketing plan.
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B2B marketers must shift their mindset to ensure that originally produced content aligns with both customer needs and company goals and objectives Article adapted from