King County Emergency
Government Emergency Preparedness Website
Website cleverly promotes King County's
"3-Day 3-Way" Campaign.
This government-sponsored website inspires parents and their kids to learn about emergency preparedness through custom disaster-themed online games, a coloring digital book, a custom-programmed food calculator and step-by-step instructions. The objective is to motivate them to stop their procrastination preparing for an emergency.
With nothing more than the client's existing "3 Ways, 3 Days" logo and tagline, Ad Ventures developed new messaging, a website and online disaster-themed games. We also programmed custom calculators so families could plan emergency kits for their home, workplace and pets.
We identified fear as the reason why people. So, we removed some of the "scary" by putting "fun" into the presentation of our message. This made it easy for parents to involve their children...